The rise of co-ords in this gen z era has risen up due to sustainability and environmental concerns. To live a minimalistic and healthy life without producing an excess waste rise of this attire is favourable for many.
The rise of co-ords and matching sets also aligns with the growing emphasis on sustainability and conscious consumerism. By investing in a co-ord, individuals can create multiple outfits from a single purchase, reducing the need for excessive shopping and promoting a more mindful approach to fashion. As consumers become more conscious of their environmental impact, co-ords offer a way to stay fashionable while minimising waste and maximising utility.
designers and brands have discovered the demand for co-ords and incorporated them into their collections. Both high-fashion and fast-fashion houses come with a wide range of matching products in different fabrics, styles and designs to suit different tastes and preferences This accessibility unites individuals in a population, contributing to their particular popularity.